Business people everywhere are looking for new, effective ways to market their businesses to the public without spending any extra money on advertising. Advertising is expensive and with such fierce competition, how are you going to stand out from the crowd to a large number of people? The answer could be more obvious than you think! Try using printed business checks for all of your expenses and see how much free advertising you get for your company or service!
Consumers see and hear ads all day long. On television, radio, billboards, internet banners, and in the mail- shoppers are exposed to what they should and shouldn’t buy incessantly. Business owners need to find a way to stand out from the crowd. Cheap Business checks are a great way to show a lot of people what you do, without them even realizing the idea of your company has been planted in their heads.
Imagine you are at the office supply store purchasing cardstock for your new restaurant menus. You go through the checkout lane, and mention to the cashier the purpose of your purchase. He acts interested and asks you the name of the restaurant you own. You could just tell him the name, but by the end of the day, who is to say that he’ll remember? You need something for him to visualize. So, you pull out your checkbook to pay for the items, and you happen to be using business checks that are printed with your logo. Instant brand recognition!
The next time the cashier is driving through town and feels like getting a bite to eat at a restaurant, your face, story, and restaurant logo will come to mind and before you know it, this will be happening with every person who sees your business checks printed with your logo- instant brand recognition with a friendly face to go along with it.
This doesn’t just work for restaurant owners, it’s applicable for the leader of any successful business; and it doesn’t just start and end with the cashier. It goes from the hands of the cashier to the management of the store, to the accountant, all the way to the bank where the teller will see it when it’s deposited. That business check printed with your logo will change so many hands in a short period of time. Many of those people that handle it just might be searching for a business just like yours, or know someone who is—you just made a handful of new customers by writing one check!
By ordering business checks you have just given yourself the advantage of free advertising. How is it free? The money you would have spent on checks anyway was just spent to also advertise your fantastic business!