As a new business owner you must understand that everything you have that can serve a dual purpose will not only save you money, but may just make you some extra cash, and business checks
can serve this purpose. Yes anyone can use their business checks as a marketing tool.
First take a look at who see your checks, the company that makes them, the people you pay with them and the banks where they are cashed, if only two people see those checks at each place that is six people that now know about your company. Next think about how many checks you write a month, ten, twenty, or more?
For arguments sake you write fifty checks a month, multiplying fifty by the number of people that see your checks that is potentially three hundred new people a month that see your checks and know about your company. Now think about your business checks, if you are like most companies your checks are very professional looking and give the name and maybe the address of you business.
That means that three hundred people a month learn nothing about your company. But what if there was a way to take these checks and use them for a dual purpose? What if you could use laser checks and put your pogo on the checks, or any other information you would like someone to know about your business?
This would be like handing out three hundred business cards every month for free. You should already have business checks printed up so for a small amount more you can not only have those checks, but some free marketing.
You do not have to be a marketing genus to understand that the more people that know about your company the better, isn’t that what marketing is all about. If you can market and not spend money isn’t that even better? So you as a savvy business person must be on the lookout for ways to advertise for free, and turning your business checks into a marketing tool is a great place to start.
Imagine the first time someone sees your new laser business checks
and sees what your company has to offer, the old saying goes that anytime people see something interesting, they tell at least six friends, now how big is the number of new people learning about you and your company?
Always being on the lookout for ways to marketing your business while saving money is what will set your business apart from everyone else, and using your brain, is what will set you apart from all the other small business owners. Go out and get some personalized laser checks and start letting a whole new group of potential clients know who you are and what you are about.